GeoWize - Competitive Intelligence - Competitor Information - Competitive Analysis

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Competitive Intelligence & Business Data

Identify& locate your competition

The data we use is extracted from a comprehensive list of businesses licensed from InfoUSA that contains data for more than 11 million U.S. businesses.The vintage of the data is always current within six months.

With Business Data We Can

Analyze competitor penetration
Compare daytime and residential population
Create effective advertising campaigns targeting specific populations

Value to Your Business

Knowing the competition is vital to making business decisions about new store locations, hours of operations, what type of merchandise to stock, and which marketing and advertising campaigns to develop to effectively "stand out" as unique and to attract business.

Overview

The data consists of two databases: Business Summary and Business Location. The Business Summary database uses geographic codes to report business data for summary areas such as states, counties, census tracts, block groups, and aggregations by ZIP Code. Total number of employees Business Location is a point-level database that includes both standard industry classifications-the former four-digit Standard Industrial Classification (SIC) system and the updated and expanded six-digit North American Industry Classification System (NAICS), plus a special industry code for select industries. These codes provide more detailed information such as the number of rooms in hotels and motels, or the number of beds in hospitals and nursing homes.

Data variables include

Company name
City, state abbreviation, ZIP Code
Franchise codes (selected industries)
Industry code
Actual number of employees
Estimated sales volume
Census block group code or tract/county code
Total number of employees

* Expanded reports with up to 51 variables are available upon request.

Methodology - How Was This Database Built?

InfoUSA compiles an address list of businesses from its sources and annual telephone verifications. To maintain accuracy and add detail to the database, InfoUSA references.

Yellow pages and business white pages
Annual reports
Form 10-K and other Securities and Exchange Commission information
Federal, state, and municipal government data
Business magazines
Newspapers and newsletters
U.S. Postal Service information

Business Summary Report

The Business Summary Report identifies the number of businesses and employees per industry group in a given market. It also provides a comparison of daytime versus residential population for a given area.

Key variables used in this report include:

Businesses, employees, residential population, and day/night population ratio
Total number of businesses and employees for select industry groups

As an ESRI Business Partner, GeoWize provides demographic and
business reports, maps and data for informed business decisions.