Site
Prospecting
Find the Most Profitable Store Location
Based on Distance or Travel Time.
Site
selection tools enable us to search for the best store sites for
your business. We can summarize the underlying demographics around
possible new locations for comparison and analysis. Sites are selected
by analyzing single or multiple locations. Our information and analysis
allows you to evaluate a potential store location based on distance
or travel time. You can specify the distance or travel time based
on your experience at other stores in similar market areas.
- Locate a potential store
site
- Analyze surrounding competition
- Analyze the demographics
of the area
- Assess the market potential
- Perform drive-time analysis
- Store Market Analysis
- Evaluate malls and shopping
centers
We can define the following types of trade
areas around your store:
- Simple ring-created around
your stores using a radius you specify
- Data driven ring-created
around your stores using a radius proportional to a store characteristic
such as
total sales, square footage, and gross leasable area
- Equal competition-creates
trade area boundaries halfway between each store and its neighboring
stores
(Thiessen polygons)
- Drive time-defines areas
accessible along the street network based on your specified maximum
travel time or distance
- Gravity model predicts
the sales potential of an area based on distance, competition,
attractiveness factors, and consumer spending
- Threshold ring creates
rings containing a specified population or household count
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