GeoWize was founded in January of 2003 by Wayne Kocina, a seasoned industry veteran with nineteen years of experience in Geographic Information Systems (GIS). Wayne has provided GIS services and consulted for such companies as Target, Big O Tires, Smiling Moose Deli, US West, Qwest, Unisys (France), Telebras (Brazil) & Telebras – CpQD, Idea Integration, & The City of Littleton.
We have managed $100M AM-FM-GIS development & deployment projects, vehicle tracking projects, spatial enterprise data projects, and hundreds of site prospecting, competitive intelligence, and market intelligence projects using ESRI’s ArcGIS and Business Analyst tools coupled with demographic, income, spending, market & spatial data from the world’s leading providers of this data. These are the same tools that many of the biggest and most successful retail business use to give them a real “competitive advantage” over their competitors.
Our mission: Provide better information for better decisions to small and middle sized business giving them the same competitive advantage that the “big guys” have!
GeoWize works with the National Center for Economic Gardening (NCEG) to help small businesses find more customers so they can grow their business and help their local economy. In this video you will learn about customer prospecting for both Business-to-Business (B2B) and Business–to-Consumer types of organizations.
One lesson that I have learned over the past 20 years as an entrepreneur is that when there is a great catastrophe, there is also a great opportunity. I am not talking about taking advantage of those that are affected by the catastrophe, but rather providing innovative solutions to those that have been affected by…
One of the elements of keeping a franchise growing is selecting successful sites: Learn how to select a winning site location!!! In an issue of Esri News for Business, a case study talks about how GIS and location intelligence is used, in-house, to keep the Great Harvest Bread Company, a franchise with 220 units in…
Market Research to Identify Your Best Customers What kind of information do you need when looking for the “right” location for your business to be successful? Are there enough target customers in your trade area? What does the competitive landscape look like? What is the supply and demand picture for the prospective site? Are there…
GIS, franchise growth and economic recovery – go hand in hand. Rick Grossmann of Franchise Matchmaker recently sent this compilation of franchise facts and statistics to me from Brandon Gaille & azfranchises.com, that point out how franchises are helping the economy to recover. GIS is an effective tool that franchises use to select the best site for success and…
Excello approached GeoWize for decision support data for their business site selection process in the Denver, Boulder, Longmont area. Excello Company Overview Excello Commodities, Inc was founded in 1955 and purchased by the Ervin family in 1976. The Ervin family still operates Excello today, providing the finest products and service at the best possible value.…
Last year the Colorado Legislature passed two bills to fund an Economic Gardening (EG) pilot in Colorado. GeoWize, national experts in Economic Gardening, will be working with the Colorado Small Business Development Center (See article) to provide Geographic Information Systems (GIS) analysis services to the client companies in the pilot. The pilot will be managed…
Back in the late 60’s (yes, I am dating myself) I attended college in Pueblo Colorado. At that time it was a town dominated by the presence of the CF&I steel mill. At that time it was rather a dirty, grungy place to be. Today, however, Pueblo is a lush, green, homey community blessed with…
I recently received a copy of an interview with Al Ricks, the commercial Realtor for Vom Fass, written by Toni Jakovec. See the attached article. In this interview Al discusses how he helps the Vom Fass franchisees site prospect for the right location. In the article, Al also discusses the measures of market potential that…
Our new website has launched, and the press release is on PRWeb: See Press Release!!!