Identify& locate your competition

The data we use is extracted from a list of businesses licensed from Dun & Bradstreet/Hoovers that contains data for more than 18 million U.S. businesses, and is the foundation for competitive intelligence.The vintage of the data is always current within six months.

With Business Data We Can

  • Find all of your competitors
  • Analyze competitor penetration
  • Compare daytime and residential population
  • Create effective advertising campaigns targeting specific populations


CompIntelValue to Your Business

Competitive intelligence is vital to making business decisions about new store locations, hours of operations, what type of merchandise to stock, and which marketing and advertising campaigns to develop to effectively “stand out” as unique and to attract business.


The data consists of two databases: Business Summary and Business Location. The Business Summary database uses geographic codes to report business data for summary areas such as states, counties, census tracts, block groups, and aggregations by ZIP Code. Total number of employees Business Location is a point-level database that includes both standard industry classifications, enhanced to an eight-digit system to further define sub-industries Standard Industrial Classification (SIC) system and the updated and expanded six-digit North American Industry Classification System (NAICS), plus a special industry code for select industries. These codes provide more detailed information such as the number of rooms in hotels and motels, or the number of beds in hospitals and nursing homes.

Data variables include

  • Company name
  • D & B number
  • City, state abbreviation, ZIP Code
  • Phone number
  • Industry codes
  • Number of employees
  • Estimated sales volume
  • Location type indicator: (headquarters, branch, stand alone)
  • DBA company name

* Expanded reports with up to 34 variables are available upon request.

Methodology – How Was This Database Built?

Dun & Bradstreet/Hoovers compiles an address list of businesses from its sources and annual telephone verification. To maintain accuracy and add detail to the database, D & B/Hoovers references.

  • Yellow pages and business white pages
  • Annual reports
  • Form 10-K and other Securities and Exchange Commission information
  • Federal, state, and municipal government data
  • Business magazines
  • Newspapers and newsletters
  • U.S. Postal Service information

Business Summary Report

The Business Summary Report identifies the number of businesses and employees per industry group in a given market. It also provides a comparison of daytime versus residential population for a given area.

Key variables used in this report include:

  • Businesses, employees, residential population, and day/night population ratio
  • Total number of businesses and employees for select industry groups


Get an Estimate Click Here