Identify and Target Your Best Customers

CustProspectingTapCodesCustomer targeting and lead generation from GeoWize begins by analyzing your market. Analyzing consumer demographics and geography enables us to locate areas with ideal demographic characteristics for targeting new customers. We create Tapestry profiles of your most profitable customers and identify untapped areas matching these characteristics.

We can help you:

  • Target your marketing campaigns
  • Profile your customers to find more like them
  • Conduct queries based on demographic data
  • Lead Generation for your sales team

Customer Market Analysis-Use Customer Data to Evaluate Store Locations

CustProspMktPntrtnWe use your customer data to define your store’s trade areas and analyze the corresponding markets. The results of this analysis provide a foundation for implementing marketing programs, siting a new facility, conducting a performance evaluation of a location, and identifying where the competition is in comparison to your customers. We can calculate market penetration, locate untapped market areas, and discover store cannibalization problems within your trade areas.

We can perform the following types of customer market analysis:

  • Market area boundaries drawn around sets of customers based on customer counts or sales
  • Desire lines drawn between customers and their assigned stores to identify market pull
  • Market penetration calculated based on the number of customers

Lead Generation

Business to Consumer Lead Generation

Once we have identified the characteristics and defined a growth strategy, we actually provide you with a prospect list. If you are targeting retail consumers the list can include:

  • Consumer Name
  • Address
  • Phone Number*
  • Spending Characteristics (estimations)
  • Number of children*
  • Gender
  • Hobbies and Interests
  • Home Values

* Some restrictions and qualifications may apply.

Business to Business Lead Generation

We can also help generate lists for business to business prospecting. First we conduct a strategic market analysis to identify the size of your market by geography. From that we develop a targeted marketing strategy. From there we move from strategic to tactical actions. These tactical lead generation lists can include:

  • Company Name
  • Address
  • Contact Name
  • Business Title
  • Professional Title
  • Phone Number
  • County
  • Metropolitan Statistical Area (MSA)
  • Employees
  • Estimated Annual Sales
  • Credit Rating
  • Square Footage
  • Public/Private Company Indicator
  • HQ/Branch/Stand-Alone Business Indicator
  • Year First Appeared
  • Website URL

When providing you with this list, we give you practical, real world strategies to make the best use of the data.

See our complete list of B2B GIS Targeting Packages here. 

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