GeoWize is a small geographic information services company that markets to small businesses. Our mission is to give the little guy the big guy competitive advantage. We do this by using the same data, systems & processes that the “big” guys use to put the “little” guys out of business, but we package and price our services so small business owners can afford them. We work extensively with restaurants, franchisers & franchisees, economic development organizations, and economic gardening programs.
We help businesses understand their trade area’s demographics, income, spending patterns, and psycho-economic profiles so they can bring more customers in the door through targeted advertising and marketing. We also help them understand their competition, and find feeder businesses (businesses that generate traffic and customers for their business).
Like other businesses, my cash flow has suffered with the economic downturn. the other day, I got a quote from my marketing company for a new campaign that I wanted to run, and I realized that I just did not have enough money to fund the campaign, so I am turning to social networking to reach my target audience.
This blog will discuss topics on how to support small businesses with geographic information services, such as “How to identify you target customer’s demographic profile”, Defining and understanding your trade area”, “Profiling your customers”, “Where to find more customers & how to get them into your store”, and many more. We will share tips and tricks, how to’s, and successful case studies.
Vist the GeoWize website at: https://www.geowize.com