Over the past six years of supporting small business entrepreneurs with GIS , I have found that most entrepreneurs really have no clue about the power of GIS for small business success. No wonder! for years, GIS has been the secret weapon of big business. Although we can try to educate each small business owner, one at a time, or via “parking lots” for small businesses like chambers of commerce, franchisors, etc. I believe that the real solution is reaching out to our future entrepreneurs via high school business classes, college entrepreneurship and business programs, and organizations like Future Business Leaders of America (FBLA) clubs.
Author: Wayne Kocina
https://www.geowize.comGeoWize was founded in January of 2003 by Wayne Kocina, a seasoned industry veteran with nineteen years of experience in Geographic Information Systems (GIS). Wayne has provided GIS services and consulted for such companies as Target, Big O Tires, Smiling Moose Deli, US West, Qwest, Unisys (France), Telebras (Brazil) & Telebras – CpQD, Idea Integration, & The City of Littleton. We have managed $100M AM-FM-GIS development & deployment projects, vehicle tracking projects, spatial enterprise data projects, and hundreds of site prospecting, competitive intelligence, and market intelligence projects using ESRI’s ArcGIS and Business Analyst tools coupled with demographic, income, spending, market & spatial data from the world’s leading providers of this data. These are the same tools that many of the biggest and most successful retail business use to give them a real “competitive advantage” over their competitors. Our mission: Provide better information for better decisions to small and middle sized business giving them the same competitive advantage that the “big guys” have!
