Find the Most Profitable Store Location Based on Distance or Travel Time.

SiteProspectingMapSite prospecting and site selection tools enable us to search for the best store sites for your business. We can summarize the underlying demographics around possible new locations for comparison and analysis. Sites are selected by analyzing single or multiple locations. Our information and analysis allows you to evaluate a potential store location based on distance or travel time. You can specify the distance or travel time based on your experience at other stores in similar market areas.

  • Locate a potential store site
  • Analyze surrounding competition
  • Analyze the demographics of the area
  • Assess the market potential
  • Perform drive-time analysis
  • Store Market Analysis
  • Evaluate malls and shopping centers

 

We can define the following types of trade areas around your store to aid in site selection:

  • Simple ring-created around your stores using a radius you specify
  • Data driven ring-created around your stores using a radius proportional to a store characteristic such as
    total sales, square footage, and gross leasable area
  • Equal competition-creates trade area boundaries halfway between each store and its neighboring stores
    (Thiessen polygons)
  • Drive time-defines areas accessible along the street network based on your specified maximum travel time or distance
  • Gravity model predicts the sales potential of an area based on distance, competition, attractiveness factors, and consumer spending
  • Threshold ring creates rings containing a specified population or household count

Competitive Intelligence for Site Selection

Knowing who your competition is, what they are like, and where they are located is critical to your businesses success. Using our Dun & Bradstreet/Hoovers database of more than 18 million US businesses we can provide you with:

  • Company name
  • DBA name
  • location information (address, city, state, zip, & zip + 4)
  • Headquarters, branch, stand-alone business indicator
  • Duns number
  • Phone number
  • Number of employees
  • Estimated annual sales
  • Estimated number of computers

This data helps you in defining your winning business strategy!

To provide you with deeper intelligence on your competition, we have partnered with InfoUSA to provide you with:

  • Company name
  • location information (address, city, state, zip, latitude & longitude)
  • Postal delivery codes and data
  • Contact name
  • Title, both business & professional
  • Phone number
  • Number of employees
  • Estimated annual sales
  • Primary business by SIC & NAICS
  • Top three levels of income generation by SIC
  • Two levels of franchise affiliation
  • Headquarters, branch, stand-alone business indicator
  • Credit rating (alpha & numeric)
  • Special industry data
  • Estimated number of computers
  • Metropolitan statistical area
  • Year established
  • Year first appeared in the database

In business, knowing the competition and their capabilities is critical: “Know thy enemy” Sun Tzu.

Get an Estimate TODAY!!!

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